STATEMENT OF INTENT
My video advocates for LGBTQ+ rights using performance and
informative scenes. The performances entail singing in front of a wall of
articles relating to LGBTQ+ history. Choreography inspired by the love and
oppression entangled within being a part of the LGBTQ+. Alongside members of
the public watching key events with the same video projected across their
faces. The informative scenes include standing at popular London locations
where major events have occurred through LGBTQ+ history. Many are examples of
homophobia or oppression, others showcase growth in our acceptance. This fits
with the protest genre because it advocates for an oppressed group. The song also
fits the protest genre. The glamourous appearance and dynamic choreography will
attract my target audience (16-25), as well as the topic of the video. Gen Z
and Millennials are actively in sighting change for injustice.
My video will include a multitude of different
representation fitting the diversity and inclusiveness value of my company Warner
Music Group. I comply with the creativity and innovative value by self-choreographing
using a Frantic Assembly technique called Chair duets to convey the message of
the video. The footage of people watching videos with projections across their
face has intertextual links with Hozier’s music video for Nina Cried Power. The
mise en scene for these scenes will connote that the LGBTQ+ are a tight community
that have been through many highs and lows. An audience will be compelled to
share these experiences either feeling pride or empathy. I will include visually
interesting camera shots .e.g. an arc shot to keep the audience enticed as well
as colour correction in post-production to create a professional and serious ambience.
Colour will be a crucial, as the colourful shots represent the wonderful but
few joyous moments or being LGBTQ+ in the UK. Overall, I wish to convey using media
language that change needs to continue to make the LGBTQ+ more accepted, again
advocating for an oppressed minority fitting with the genre and my company.
My website will include the typical conventions of an artist’s
website, information on tour dates, new song release and merchandise to name a
few. It will be reminiscent of Warner Music Group Artists’ A-Ha by using the
same monochrome theme they have. My site will include the following pages: Home,
Events, Music, About and Merch. It will have a pop up contact box and links to
my artists social media ( typical website conventions). My artist will have
active social media advertising her new single.
416 words
No comments:
Post a Comment